Point of view

Some of the recent stories published by various publications in 2016-2017. Ping me if you want anything older.

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Why the Most Important Word in 2017 Will Be 'Experience' Brands need to find the space for differentiation

The new year always brings promise and hope with a big dash of anxiety, and my anticipation for a sneak peek at the "new" in Las Vegas for CES is usually a mix of those three feelings. It's not about a single big launch anymore, but an array of ideas around a theme of making things more convenient for the consumer...

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What Chatbots Are Teaching Us About the Future of Marketing Closing the gap between man and machine

Chat bots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers.

But a good implementation of a simple chatbot requires a deft understanding of the interplay between man and machine. And as technology slingshots us forward, the comprehension of this "in-between" space will be a prerequisite for any brand or advertiser hoping to make it in a world profuse with new and amazing digital experiences.

When, and how, do we "hand off" the experience from the machine to the human, and vice versa?

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HOW WE CAN CLOSE ADVERTISING’S BIGGEST GAP

As far as the advertising industry has come in the area of UX, audience experience, and creativity, there’s still a hole that remains. That hole has a name: empathy.

Smart marketers agree: advertising should be all about understanding what it feels like to walk in an individual’s shoes and what motivates that person to give a creative concept more than just a cursory glance...

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On the Eve of Cannes Lions, Let's Abolish the Marketer vs. Consumer Trend Find ways to be funny, gripping and cool along the content journey

We are the marketers and the advertisers. And despite all of our hard work, we have become the enemy.

If we put ourselves in the brains of consumers, it's easy to understand the resentment. We insert pre-roll before their beloved content and interrupt it with midroll. Sure, we have statistics and graphs and charts and decks to show ourselves why we do what we do and how effective it is. We have Cannes, an inspirational experience where I always encounter great ideas and greater minds. But at the end of journée, it is a gathering of "us" (marketers) talking about "them" (consumers).

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We're Finally on the Eve of the Virtual Reality Era, and Here's Why That Scares Marketers No room for the old ad model in this brave new world

No single descriptor can consistently apply to the living, breathing and evolving South by Southwest Interactive Festival—except that it is as weird as Austin itself.

Every year, the attendance grows and demographics shift. Every year the tone changes...

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“It’s gotten to the point where I don’t have to describe what I do anymore,” AOL’s David Shing, more commonly known as Shingy, told Digiday. To the uninformed, he said he reads the internet tea leaves.

“It’s gotten to the point where I don’t have to describe what I do anymore,” AOL’s David Shing, more commonly known as Shingy, told Digiday. To the uninformed, he said he reads the internet tea leaves.

“I look to distill down trends and put them in terms for brands, marketers and agencies can understand,” said Shingy, who’s been with AOL since 2007 in various media and marketing roles before starting in his current position five years ago. Now, he frequently travels around the world from his New York base, speaking at marketing conferences and meeting with agencies or engaging in direct client work.