Ahhh the World Cup...
Since I played soccer for 11 years of my childhood, I love the idea that this game can capture the hearts of people across the world for a small moment.
I am also loving all the brands trying to do the same. Some of my favs are:
Captures the energy of the Brazilians watching their team make their first World Cup goal: http://www.nytimes.com/interactive/2014/06/12/sports/worldcup/brazil-first-goal-videos.html?_r=0