February
2019

How to create your dream job inside a company

David Shing’s career story is a perfect example. Originally hired to lead AOL’s marketing efforts in Europe, Shing maneuvered into the self-created role of “digital prophet” in 2011. It was a move sparked by his outspokenness: then-CEO Tim Armstrong was looking to change the company’s lengthy mission statement and had asked employees to weigh in. Shing told him AOL’s vision at the time “stunk,” and because of that, he was asked to take part in formulating a new one. He also began speaking on panels, presenting at conferences and developing a forward-thinking perspective that began to ripple across AOL and the industry.


September
2018

Future Boutique Conversations

David Shing, aka "Shingy," Digital Prophet for Oath, stops by the "Future Boutique" set at New York Advertising Week for a wide-ranging conversation with host Geoffrey Colon.


July
2018

Oath exec believes ads must embrace app experiences

“It turns out the majority of what people do on the mobile device is app-driven. So the mobility advertising actually has to leapfrog where it has been in the past, which is sort of a bit desktop-ish, to be far more interactive – gamification, video, all those amazing things, immersiveness – those elements need to be folded into advertising,” he said during an interview at MWC Shanghai.


July
2018

SHINGY, DIGITAL PROPHET, WANTS YOU TO BE A LITTLE LESS DIGITAL

The self-styled "digital prophet" at Oath – the Verizon-owned juggernaut that comprises AOL, Yahoo, the Huffington Post and some 50 media and b-to-b brands – is in Cannes on a mission that seems contrary to what a digital prophet is supposed to do: He wants people to dial down their reliance on their phones. There's too much attendant anxiety, he says. Too much shallow, useless "content" that's making us all miserable.


July
2018

The intimate future of digital media

It started four years ago, he says. Nearly two decades, when he ventured first online, there was an implicit trust in what he was reading, who he was connecting with. “It was an individual web,” he says. “It was an open web.” The sources where he got his news from were accurate, the people he spoke with online were real people he chose to connect with. But amid today’s bot-filled, fake news-heavy world, that trust has eroded. “And I don’t think I’m alone.”


JUne
2018

"I do not think machines can replace people" (German + video interview)

After his keynote address at the Palais des Festivals, HORIZONT Online met "Shingy" for an interview on the sunlit roof of the Oath Suite at the Majestic Hotel. In conversation, the 48-year-old reveals what it's like to be a digital prophet and why, despite the digital transformation, he does not believe that machines will replace people in the future.


June
2018

Creative Opinions on Cannes Lions 2018: Big Trends and Big Changes

What a fascinating Cannes Lions 2018 is shaping up to be. Two interesting things have happened leading up to the festival. Publicis pulled back from the festival in order to launch Marcel, the app that crowdsources talent, at their own conference VivaTech recently. Marcel allows anyone around the globe to input all their crazy, different and wild ideas down for ongoing projects meaning that the way employees within companies interact, has dramatically changed and the industry needs to keep up.


June
2018

The biggest challenge of digital advertising is knowing in what context, how and when the message is received.

Today we talk about matching emotions, needs. For example, the first thing I do in the morning is to check my mail and messages. I am in a kind of urgency. But right now (mid-morning), it's more of a time to relax. Today, a brand of children's clothing may choose to send a promotion in the morning, for parents of a single child, when they have the most time to focus. But if they have more than one child, the same message will be sent later in the day to reach parents when they are available.


JuNE
2018

"The machine tells you what to do but not how to do it" (Spanish)

Shing, also known as Shingy, presented the "Advocacy Over Awareness" talk, in which he argued that only by joining art and science can brands use technology to achieve deep connections with people. He opened his presentation with a phrase by Pablo Picasso: “Computers are useless. They can only give you answers.” He argued that the fourth industrial revolution, that of intelligence, is not always obvious. These are interconnected services that are invisible. In that regard, he said: “Our industry is much less cool than it used to be. If you have just entered the digital experience, welcome at last. ” As for brands, it is important that they are open to the community and that they know how to understand the data. The basis of that is segmentation and personalization, as consumers want to feel human.

June
2018

David Shing on the ‘new mass’

“He’s wearing the outfit,” whispered one excited techie to another in the crowd anxiously awaiting for David Shing. When Oath’s digital prophet (a.k.a. Shingy) arrived in a warehouse-turned-event space in downtown Toronto he was indeed wearing the kind of outfit he’s become internet-infamous for.


May
2018

Back to the future: IAB explores predictions from the past to discover future success

In 2014, digital prophet Shingy started his energetic presentation by stating that the digital world is here to stay, but that it’s evolving from selfies and passive content consumption to people actively becoming creators, curators and critics.


March
2018

Indian creativity is hot but not on television

David Shing, or “Shingy" as he is popularly known in the digital industry, was in New Delhi recently to deliver a keynote lecture on why Innovation is out, Invention is in and what brands must do to truly connect with consumers on digital where attention spans are getting shorter by the day. Shing is vice president at Oath Inc., a Verizon subsidiary created after merging AOL and Yahoo, which offers content and advertising solutions to brands like e-commerce giant Amazon, auto major Skoda, Standard Chartered and Dell Inc.


February
2018

‘The shit we’re producing for brands is killing people’

Brands need to stop feeding their consumers’ “sugar hits” of content in a world of “overwhelming” media volumes, according to David Shing. The man known as Oath’s ‘digital prophet’ told marketers and agencies that they are “stressing out” and “killing” consumers by overloading them with underwhelming content.


January
2018

"Technology must make us human again" (German)

David Shing has succeeded, many of whom only dream: he has turned his passion into a profession. As Digital Prophet, he tracks trends throughout the year for Oath - the umbrella brand of AOL, Yahoo and Tumblr - and shares his knowledge at conferences worldwide. LEAD met him during a short stopover in Munich and talked with Shingy about the topics that are just floating around in his head.


December
2017

David Shing: Make digital advertising fun again. With all the questions around viewability, fraud and brand safety, Oath's digital marketing guru says the field has lost its joy.

David Shing (“Shingy,” to most) believes that digital advertising needs a little more fun. He believes that online advertising had gotten weighed down with a lot of baggage from high-profile issues like viewability, fraud and brand safety. Instead, Oath’s “digital prophet” and marketing rock star says brands need to find that unexpected, lighthearted, viral nature of digital advertising once again. In chatting with MiC, he also expressed fatigue for a few popular buzzwords (with a healthy dash of self-awareness) that reveal the industry may not be aware how far consumers have moved on from the early days of digital.


November
2017

Oath-owned Yahoo unveils plans to pioneer digital creativity in latest summit

Dubbed the “Yahoo Big Idea Chair Summit 2017”, the full-house 500-attendant conference saw two global digital gurus, David Shing, digital prophet, Oath on stage to reveal their visions and achievements in digital creativity and talk about the future of storytelling.


November
2017

"Why do we all recognize the 'Intel inside' little musician?" (Video Interview)

The job of this graphic designer of training is to advance the trends that occur in the world of communication and marketing. He has made himself an identifiable brand, and teaches other companies to define and strengthen theirs. His thoughts on how to create a brand image are based on simplicity and sensations, rather than simple image. That is why his preferred example is the 'jingle' (the little musician) that accompanies the Intel logo every time it appears in videos or ads.


November
2017

Sell to the heart to get to the head in the era of digital noise (Spanish)

When it comes to talking about marketing gurus, the digital world and communication, the throne is busy. Do not be distracted by your clothes, your huge glasses or your peculiar hairstyle because as far as the sector is concerned, the digital prophet David Shing has a lot to say.


June
2017

David Shing: "There is still no technology that makes millennials feel part of a community" (Video Interview)

The so-called 'digital prophet' David Shing, who for years directed the marketing of AOL, arrives in Madrid with his predictions under his arm. With millennials in focus, we ask what kind of technological service could succeed for this group. Shing predicts that a technology that makes millennials feel part of a community, but "does not yet exist," as explained in this interview for TecnoXplora, within the framework of MABS 2017, organized by Atresmedia.


June
2017

David Shing, in MABS2017, “You have to concentrate on more story and less telling” (Spanish)

For the Australian thought leader and "Digital Prophet," David Shing, - known as 'Shingy' - "computers are useless, they don't give you answers, as Pablo Picasso said, and I love it." "Innovation is change, invention is creativity," said 'Shingy'- in his speech. The creative stopped at the emoticons: “The Oxford dictionary introduced the word 'emoji' in 2015. Now we live a totally different culture. Now we use the word disruption, everyone talks about disruption and it is not technology that is going to be disruptive, but the business model.”


June
2017

More story and less telling", David Shing in # MABS2017 (Spanish)

The creative has talked about an infinite number of topics, from behavioral changes due to technology, to emotions. "Computers are useless, they don't give you answers, Pablo Picasso said it and I love it. Innovation is change, invention is creativity ," Shingy has begun his intervention. In addition, he has spoken before all this about his admiration for Spain: "Spain's culture catches my attention, I hallucinate with you, you drink, you go out, you are partiers and, the next day, meetings at 8 in the morning! I like it when the culture stays local."


June
2017

‘Digital prophet’ predicts the internet of emotions (not things)

Forget the Internet of Things, the idea that soon everyday objects will be connected to the Internet. ‘Digital prophet’ David Shing believes that the future belongs to the Internet of Emotions. A forceful speaker with wild hair and a rambling, manic style, Shing delivered his message to an enthusiastic audience attending the Northside Festival, a three-day tech conference held each year in Brooklyn.


June
2017

Mindmapping, galleries, Coco Chanel. AOL's digital prophet David Shing ("shingy") on what makes him creative. The beginning of our series of creative minds. (German)

Creative people do not just exist in advertising agencies. We wanted to know about creative people from different areas: what really inspires you? What helps you to be creative? In the monothematic W & V print edition 24 and here as a part of the project creativity on wuv.de we show the answers of different people - from fashion, art, craft, digital companies and the advertising industry. For a week creativity is our main focus. To start with, the answers from David Shing , Digital Prophet of AOL, help him to be creative.


June
2017

Northside Innovation Grows with New Partners

Other highlights thus far included a presentation from David Shing, AOL’s Digital Prophet, who spoke adamantly about the art of storytelling and the importance of using technology to emotionally connect with each other. “People just want to be told stories,” Shing said to an over-capacity crowd at The Wythe hotel ballroom. “Stuff that sells to the heart and makes sense to the mind.”


May
2017

Shing: "It's no longer time to innovate, it's time to invent" (Italian)

Never as today, data is a central marketing theme. It doesn't matter if you are discussing creativity or targets to hit, the protagonists of advertising always remain the algorithms and data they process. Actually, according to David Shing, digital prophet of AOL, people have access to many types of very elaborate technologies, "but we must understand how to use them to communicate messages". In other words, "it's no longer the time to innovate, it's time to invent", the tools are there, now you have to use imagination and sagacity to find their best application.


May
2017

The future according to the digital prophet David Shing (Italian)

The digital prophet of AOL observes global changes and proposes new opportunities for growth and business. Working David Shing makes digital prophet for the American company AOL. What does it mean? Shing, known as Shingy, travels around the world participating in conferences, meetings and presentations, not only as a speaker but also as an attentive observer of the most disruptive changes and innovations taking place in the digital and communication world.


April
2017

The future of communication (Spanish)

The expert has assured that today "everything revolves around the term 'disruption" and that the entire sector is looking to generate this break. "Technology does not change our needs, it changes our behaviors, and one of them is to be connected with other people," he said about social networks.


April
2017

'Minds that awaken Minds': the perfect triangle (Spanish)text left

Finally, the disruptive moment of "Minds that awaken minds" came with the presentation of David Shing , Digital Prophet at AOL.


March
2017

Data steals the lights of Advertising Week: from politics to marketing, who has understood how to use them achieves success (Italian)

The second day of the Advertising Week was dedicated to clarifying once and for all the relationship between data and marketing. Their relationship with creatives has always been rather obscure. Creativity can benefit from the insights coming from the science of numbers: yes, but how? How can considered elements, in several points of cultural history, limits become a creative inspiration?


January
2017

Why the concept of experience will set the course for 2017 (Spanish)

However, although the word disruption is the favorite of Silicon Valley and has undoubtedly covered the media in 2016, this year the industry has just begun should start focusing its attention on other elements.


January
2017

“Open Up Powerful Partnerships”: AOL si presenta con queste parole. Aprirsi e confidare nelle collaborazioni potenti. E non è difficile confidare in David Shing, in arte Shingy, che tiene il suo discorso e poi, con una naturalezza e una spontaneità disarmanti, mi ruba il telefono per farsi un selfie


December
2016

Esplora il significato del termine: Le previsioni del profeta digitale di Aol:  «Siamo a un punto di rottura: gli utenti saranno più selettivi e cercheranno qualità» Al sovraccarico di informazioni si porrà un freno: aumenterà la selezione e le persone si ritaglieranno delle isole personali sul web. Cosa ci aspetta in futuro secondo l’eccentrico David Shing, che si occupa di comunicazione digitale per America OnlineLe previsioni del profeta digitale di Aol: «Siamo a un punto di rottura: gli utenti saranno più selettivi e cercheranno qualità» Al sovraccarico di informazioni si porrà un freno: aumenterà la selezione e le persone si ritaglieranno delle isole personali sul web. Cosa ci aspetta in futuro secondo l’eccentrico


November
2016

What’s on the horizon that will push the boundaries of creativity? Is it even on your radar yet? Let David Shing, Digital Prophet from AOL, paint a picture of the tech of tomorrow.

AOL’s David Shing is the self-proclaimed “Digital Prophet” and led a wonderful talk, “The Future of Technology,” at this year's 3% Conference. He discussed the tech we’re seeing now in our branding and marketing, and how this tech will affect the evolution of storytelling in advertising in the coming years. 

Fast-talking, free spirit Shing is human caffeine. Several of my colleagues said he “woke them up” and was just the jolt they needed. His hair alone looked like he just got finished playing in the electricity lab, and from his enthusiasm, he wanted to share his electricity with the audience. We all appreciated it. 


November
2016

At the 3% Conference in New York City, AOL’s resident digital prophet David Shing - better known as “Shingy” - discussed what is exciting him most in today’s tech landscape and how brands are using these technologies in ways that are actually effective.

A chat with David Shing, because calling it an interview is deceptive, a bit like its appearance. Extravagant dress, big glasses that immediately says he doesn't need it at all and an aggressive mane of black hair. Yet the gestures are sweet and his kindness is immediate. Let's start with the concept that he himself says he loves the most: "The Internet of Emotions" , replacing the cold term "Internet of Everything" which is so widely talked about without - he says - understanding the concept.


October
2016

AOL’s prophet warns youth shutting out brands as they ‘privatise’ their networks

AOL’s digital prophet David Shing has warned that brands are losing touch with the vital youth market, which is the key to the future, as the next generation of consumers shuts out the outside world.


October
2016

I Spent 45 Minutes Listening to Shingy and Now I'm Even More Afraid of the Future

I heard Shingy speak yesterday. If you don't know (lucky!), Shingy is AOL's "digital prophet," a bullshit title that Shingy—aka David Shing—himself acknowledges is bullshit, but is also very effective in making us all talk about Shingy. His actual job, as he describes it, is to think about "the etherealness of why." I think his job is basically just to go to conferences and be Shingy.


October
2016

2016 keywords spoken by digital “predictor” David Shing (Japanese)

A punk hairstyle and fashion with a sharpened tip is a trademark. AOL David Thing from Digital Prophet (digital prophet and evangelist) who will hear many lectures at Cannes Lions and other overseas conferences came to Japan in September. Interviewed the trends and trends of the advertising world, seen by Mr. Shing who flew around the world for 365 days a day.


September
2016

SYMPATHY FOR THE PROPHET

Nous avons eu le plaisir et le privilège de rencontrer pendant une heure au iMedia Summit 2016 de Biarritz, David Shing, Digital Prophet chez AOL. David Shing, c’est le monsieur qui se coiffe avec un pétard comme on aurait dit dans les années 80 et qui aussi truste les keynotes des événements mondiaux les plus prestigieux, de Dmexco à Cannes en passant donc par Biarritz. Nous avons donc bien évidemment voulu en savoir plus sur sa coupe de cheveux, son rôle de prophète mais aussi sa vision sur ce marché du marketing digital qui ne manquera jamais de nous surprendre.


August
2016

Innovation Crush: Trends, Truth and Prophecies

With a brain as wild, stylish, and immaculately brilliant as the hair-do that sits on top of it, David Shing spits hot fire every where he goes. And he literally goes everywhere. As AOL's Digital Prophet (real title), "Shingy" travels the globe recording and reporting on digital trends and social behaviors that inform the way AOL and its clients should be thinking about their businesses in the near and distant future. On Innovation Crush, The Australian born executive stops by to talk about the power of presentation, the future's rules to live by, songwriting, design, and navigating consumer behavior.


August
2016

AOL's 'Digital Prophet' Looks At Advertising With A Third Eye

AOL's resident digital profit David Shing, also known as Shingy, travels worldwide and speaks with heads of agencies and brands about the future of advertising. His most recent trip to Los Angeles gave Search Marketing Daily an opportunity to talk about the types of trends that agencies and brands should pay close attention to.


APRIL
2016

AOL’S SHINGY: IF I WERE HIRING A CMO…
AOL's digital prophet offers his take on omnichannel, wearables and IoT

When you’re job title is “digital prophet,” you get asked about a wide range of subjects, but when AOL’s David Shing or “Shingy” was in Toronto late last week, we decided to focus on the future of retail experiences